Promotional Items

#Freestyle social media graphics, positive promotion in 2018

It's the end of January 2018, and I'm posting images from my social media brainstorming on social good posts for the year. My post also illustrates a creative process, which you can try to emulate on your own, or hire me to do for you. In summary, the steps are:

  1. Write down all ideas, at a time when it feels important.
  2. Do online searches to expand the idea, collect your favorite.
  3. Analyze what you like the most, recreate the core design.
  4. Design materials and format for use, schedule, and publish! 

1. Brainstorming 2018 social promotion

group-of-students-protest-lying-down-on-the-small.jpg

What gets me motivated is experiences of waste and what makes me depressed is scarcity. By thinking about what consumes my mind the most, I'm identifying what issues I would like to work through this year. My goal is a greater understanding of what actions I can take to result in positive change. The problems I'm thinking about are:

  • Work less, get paid more. How much should I work?
  • Work smarter, not harder. What is the value of free time?
  • Relax, stress kills. What can I do to live a good long life?

2. Expanding with incremental change

I reflect on my brainstorm with a more calm mind and see I'm very polarized in my thinking. I have a black and white view of issues when in reality there are many colors.  My mind is highlighting differences, but I can easily break the limiting perspective into more possibilities. I do this by illustrating change, as I have in the example below, simply by adding one middle image to the picture. I start with a polluted city, in the center I add a seaside town, and finally an isolated cabin in the mountains.

Ideas about change in scale can be more magical and also dramatic when we look at examples of living creatures. In thinking a little more about what concerns me, I feel so uplifted by images of natures metamorphosis. Images of biological change are inspirational to me because I see life is full of sudden and magical changes. Here are two pictures that show changes in a frog and a moth. Isn't is amazing?

3. Analyzing and recreating a Good example

The women's march inspires me because they made many images available to be used in promoting their causes. There are many creative signs made for this movement too. As direct inspiration, I'm emulating it by publishing this post. 

These are the graphics style notes I made about their work:

  • Limited color
  • Graphic/illustration image or just text
  • Call to action, strong unifying theme
  • Focus on face

4. Formatting, scheduling, and publishing

The result of this project is six square images to use in social media to promote critical thinking. Along with the graphic, I will include a quote and a reflective question in the social media posts. 

The social media graphics include my passion from the initial brainstorm, but also cover research. I selected black, yellow, and purple as the primary colors. Yellow and purple are opposite each other on the color wheel and represent the kind of polarizing thinking associated with the tension in motivating forces. I selected graphics of heads with different colors and style to illustrate changes in thinking, diversity, and personality.

Reflective Questions

  • What creative technique is the most relaxing?
  • If you work less, what would you create in the free time?
  • Where can you freestyle express yourself to release stress?   

Inspirational Quotes

  • “Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.”  ― Robert T. Kiyosaki, Rich Dad, Poor Dad
  • “I believe in kindness. Also in mischief. Also in singing, especially when singing is not necessarily prescribed.” ― Mary Oliver
  • "Lock up your libraries if you like; but there is no gate, no lock, no bolt that you can set upon the freedom of my mind." — Virginia Woolf (A Room of One's Own)

Promotional graphics

Click here to download all six jpg files. I'm sharing with under the share-and-share-alike creative commons license with no commercial use. Please join me in promoting creative mindfulness this year, and if you like these graphics, please share them.

 

 

Creative Commons and Sharing

What can you do to protect your digital assets online? With digital materials on the internet, it is super easy to copy and reuse materials without consent. It is, perhaps, the most courageous thing a content creator can do when they publish their hard earned art to the world online. While they say imitation is the sincerest form of flattery, it does not pay the bills if someone else is profiting from your art. 

Creative Commons aims to help solve this problem by standardizing the license for materials. 

"What is Creative Commons? Creative Commons helps you legally share your knowledge and creativity to build a more equitable, accessible, and innovative world. We unlock the full potential of the internet to drive a new era of development, growth and productivity. With a network of staff, board, and affiliates around the world, Creative Commons provides free, easy-to-use copyright licenses to make a simple and standardized way to give the public permission to share and use your creative work–on conditions of your choice."
Screen Shot 2017-09-21 at 11.49.48 AM.png

In this sense, their solution is similar to posting a 'Private Property' sign in real life, only the opposite. Online it's safe to assume that the material is not free unless otherwise indicated. However, as Creative Commons has pointed out, there are a few fundamental differences in sharing that need to be addressed. They make it super easy to create a license for your site so that anyone who visits understands what they can and can not do with your content. 


Example of the Creative Common License

Below is an example of what the creative common license looks like. If you go to the website and fill out the form, it will generate code that can be pasted into a website as I have done here. It is free. Have you seen these before? If not, keep an eye out for them from now on. Sharing drives innovation and many creators, like myself, are happy to see our work used and to know what is most helpful. Together we can make things better. 

Mermaid Love Letters / Party Kits

If you have a passion for creative life, desire to nurture a body-soul-spirit connection, and believe the humanities allow us to do that, then this is for you. Mermaid Love Letters are made by me and inspired by mythic images of couples. Each letter is unique and visually illustrates the challenges and the gifts of communicating with the ones we love with the diversity and the complexity of our close relationships.

Gift Economics

Gift Economics

Hyde explores the importance of gifting for artists in his book, The Gift. He quickly defines the essential quality as, "the gift must always move" (Hyde, p. 4). Whatever the technical nuances of culture may be, they all require the gift includes movement. The movement connects gifts to ecology because nature is also a model of unending cycles of growth.  Hyde links life and gifts, for example, when he says, "We nourish the spirit by distributing our gifts" (p. 193).

Step 5: Retail Displays for Product Sales

This post will cover the basics for creating retail displays for selling the product. This post is the 5th post in a series that covers the process of designing a new product. Although this product is design for sale online, it also makes it an ideal little product to promote locally. There are two types of displays featured, and they are a point of sale and pop up booth.