Digital Marketing Tips and Hootsuite Analytic Reports

Digital Marketing Tips and Hootsuite Analytic Reports

I wanted to share one example of drilling down on the analytics to get some insight into how to leverage social media. It take a little creative thinking to make sense of the data and a systematic approach to seeing what strategies get results. Also, it’s different for each audience and industry.

Recommended Reading List on Leadership, Management, and Technology


The winter had plenty of time for reading and this time my topics were on of leadership, management, and technology. What surprises me when I read educational and autobiographical books is how big the gap is between the publicly available knowledge and the culturally common beliefs and practices. This realization was doubly profound when I started studying psychology in grad school. So many common beliefs about the mind are exact opposite of what the research shows. I’m new to the study of leadership, management, and technology so I had the same experience of learning the reality was different from my previous ideas.

My focus for summer reading is shifting towards politics and less about technology. Politics is another subject I’ve read little about but that interests me greatly. Most of my experience is from the side of news and journalism. If you have any suggestions, please let me know!

Each one of these book is highly recommend:

  1. Algorithms to Live By: The Computer Science of Human Decisions by Brain Christian and Tom Griffiths

  2. Becoming by Michelle Obama

  3. Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott

  4. It’s your Ship: Management Techniques from the Best Damn Ship in the Navy by Captain D. Michael Abrashoff

  5. Dawn of the New Everything: Encounters with Reality and Virtual Reality by Jason Lanier

  6. HBR's 10 Must Reads on Leadership by Harvard Business Review and Peter F. Drucker

'Adventures in Creative Communication' A Free Podcast/Video Mini Series

How to find Inspiration

(7 minutes and 18 seconds)

My topic today is inspiration – defined as a stimulation of the mind or senses resulting in activity or creativity.

How do you get inspired? This state of inspiration – is there a patter or mechanics to it achieving it? Maybe just mystical … Types for a source of inspiration – immediate need an idea – summer is approaching (goal) or Random encounter (thats the best;)

How to create beauty

(7 minutes and 58 seconds)

My topic today is [beauty] – defined as [the quality present in a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations (as shape, color, sound, etc.), a meaningful design or pattern, or something else (as a personality in which high spiritual qualities are manifest).]

Creative Ways to Communicate

(12 min and 32 seconds)

  1. Find an educational component – create a way to learn more details about how to understand your language.

  2. Share your creativity with other people – make is accessible.

  3. Focus on authentic emotional experiences – share what you feel as well as what you think.

  4. Highlight shared experiences of the people who react to what you’re communicating – it takes on a life of it own.

  5. Learn from others – communication is a cultural-living-changing thing with a long history.

Be fearless in art to find new a creative ideas

(video: 2 minutes 31 seconds)

The November 2012 “Adventures in Creative Communication” is on exploring the unknown. In most creative processes there are unfolding levels of observation, comprehension, and mastery. It’s a common process to go from a comfortable known place into a totally chaotic mess. For this month I focused on a few different ways of thinking about how we explore the unknown as creative communicators.

How to express yourself with art

(14 minutes and 12 seconds)

My topic today is self-expression - Expression of one's own personality, feelings, or ideas, as through speech or art.

A quote from (Pearl S. Buck). "Self-expression must pass into communication for its fulfillment"

I'm going to talk about what inspired this months topic and then show you how you can use video to help increase your creative skills in observational drawing and self-expression.

Join me at New Heights Artist Development Series - Oct 20th


I will be speaking in the morning session - I hope you come me! My talk is, Getting Social: The Artist and Social Media, from 9:45 a.m. to 11:15 a.m.    

The free Arts Symposium is part of the annual New Heights Artist Development Series. Artists of all skill levels and experiences are encouraged to attend the day-long educational conference to advance their skills and career.

  • Opening remarks and keynote addresses will begin at 9 a.m., but be sure to arrive early for a free continental breakfast beginning at 8 a.m.

  • The Symposium will present three focused panel groups, for a total of nine sessions, on an array of topics from the cinematic, musical and visual arts.

  • The symposium runs from 9:45 a.m. to 6 p.m., with each session lasting an hour and a half.

Read more about the event click here

Automation Apps, Leadership in Sales, and Free Information

What are automation apps?

Automation apps are internet-based technology platforms designed to do things autonomously. The free automation apps I use now are for customer service and involve email newsletters, calendar events, progress reports, and help chat. I use apps that work with my Squarespace website and implementation was relatively quick: Acuity Scheduling, Pure Chat, MailChimp, and Google Sheets. I like automation applications because they give customers an immediate response and enable people to take action while also saving administrative cost that means more billable hours.  

Leadership tools, free and paid options

What you might notice is that many of these automation technology platforms are free to use. This is the case for all of the applications I have listed above. (Paid options, for businesses that need more support and use.) The idea that the basic services should be free in low-income brackets aligns with the transition going on to stabilize infrastructure and promote sustainable community development.

We need more people who have leadership skills to meet the needs of the future as changing economies and ecologies impact large segments of the population. Sharing information and resources is key. The transition has been taking place, like it or not. We have seen the impact of an internet of things in music industry CD sales, newspaper sales, and other digital media products and services. 

Building automation for the future 

What these kinds of new technologies share is distribution and visualization of data in real time based on a persons activity and interaction. While tracking technologies are tricky, they do play a significant role in visions of the future, as explained in a documentary by VICE on the internet of things and the third industrial revolution.

Reflecting on automation and the future

How do you use automation in your daily life? You might use automation several times every day like when you pump gas at the station, take cash from the bank machine, book your yoga class online, or purchase something on Amazon.

What do you imagine the future to look like and how do you see leadership? I imagine a future where the quality of life is optimized for all being on the planet. That requires a great deal of collaboration and communication to distribute the right things at the right time. Making the best of the work at hand is an art, a creative life is an adventure with many free and intrinsic rewards!