What do you know about digital marketing?
If you can’t answer that question, consider taking a free online course from Google Digital Garage.
This week I've been exploring the online courses available in Google Digital Garage. The format is short videos and quizzes grouped in modules with a time estimate. Longer courses provide certification. I completed the 'Get a business online' course with seven modules in less than the three hours. It's a course designed for beginners, and I recommend this to anyone wanting to market their business online. The content is a great refresher, even if you're already selling online. It covers the basics and is a reminder of how important the details are in digital marketing.
In addition to getting an excellent overview of marketing a business online, I also felt excited again. What is most exciting is to see that social media and digital marketing has come a long way in a short time. While it's true that the digital landscape is overwhelming, it's also an incredible opportunity. It's an opportunity to get create and invent fun ways to engage an audience and grow a community. I love that Google is providing this educational material for free!