Brand Building

How to choose a business name

I'm going to use my business and an example in this article. Foreverbird is a text based logo inspired by the phoenix. The phoenix is a symbol of rebirth and transformation. It's a perfect reference for the type of work that I do professionally as a designer and also as an artist – as many of my clients are giving new life, via a revitalized style, to an idea or passion in their lives. It's also a reference to the creative process in general - as an ongoing cycle of burning the old to make room for the new.