Social Media

Digital Marketing Tips and Hootsuite Analytic Reports

Digital Marketing Tips and Hootsuite Analytic Reports

I wanted to share one example of drilling down on the analytics to get some insight into how to leverage social media. It take a little creative thinking to make sense of the data and a systematic approach to seeing what strategies get results. Also, it’s different for each audience and industry.

Join me at New Heights Artist Development Series - Oct 20th

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I will be speaking in the morning session - I hope you come me! My talk is, Getting Social: The Artist and Social Media, from 9:45 a.m. to 11:15 a.m.    

The free Arts Symposium is part of the annual New Heights Artist Development Series. Artists of all skill levels and experiences are encouraged to attend the day-long educational conference to advance their skills and career.

  • Opening remarks and keynote addresses will begin at 9 a.m., but be sure to arrive early for a free continental breakfast beginning at 8 a.m.

  • The Symposium will present three focused panel groups, for a total of nine sessions, on an array of topics from the cinematic, musical and visual arts.

  • The symposium runs from 9:45 a.m. to 6 p.m., with each session lasting an hour and a half.

Read more about the event click here

Graphic Design for Emergency and Disaster Relief

You might not think that a graphic design career has anything to do with emergencies and disaster relief, but I do! During the recent Thomas Fire in California I evacuated and worked from a safe distance. The power outages and toxic smoke were motivation enough for me to relocate during the 14 days this fire was going strong. 

I worked on two projects related to the Thomas Fire. I published announcements in social media for the Sandbox Coffeehouse, launched a website VenturaFire.Info, and created a Facebook page and group for the Ventura area. We wanted to let people know what was going on and where to find official information during and after the fire.

Photos by Jeanne Hughes

Photos by Jeanne Hughes

Communication

  • People
  • Printed Signs
  • Phones
  • Radio
  • TV
  • Email
  • Social Media
  • Websites

The more, the better

I lost my home in a firestorm, and I was eight years old. The experience impacted my drive to create a mobile sustainable lifestyle. Thanks to laptops and mobile devices it's possible for people to zip around and work from anywhere with electricity and cell phone reception. I'm not the only person who is doing this. An event like the Thomas Fire highlights the extensive collaboration possible. All forms of communication technology were used and needed in response from both volunteer, amateur, official, and professional sources. The public incident report lists the following agencies: 

CAL FIRE, Ventura County Fire, Ventura County Sheriff, Santa Barbara County Fire, Santa Barbara County Sheriff, City of Ventura Fire Department, City of Ventura Police Department, USFS/Los Padres National Forest, CAL OES, Red Cross, Southern California Edison, CHP, California Dept. of Corrections and Rehabilitation, SoCaGas, Crimson Pipeline, Wildfire Defense Systems, CA Resources Group, Santa Paula Police, Santa Paula Fire, Ventura County OES, Santa Barbara OEM

Group Genius

In my studies on innovation, it is clear that group genius is where it is at. Witnessing the spontaneous community mobilization during an emergency is nothing short of numinous. Emergency situations like the Thomas Fire are not desired, they can and do lead to amazing innovation. 

After decades of disaster research, we know that improvisational groups are often the fastest and most efficient in the uncertain and rapidly changing conditions caused by natural disaster. (P.23) Sawyer, K. (2008). Group Genius: The Creative Power of Collaboration. Basic Books.

Everyday Creativity

We don't need to wait for a natural disaster to benefit from the creative potential of groups. Sawyer lists out the elements for us to follow. The seven key characteristics of effective creative teams are: 

  1. Innovation emerges overtime
  2. Successful collaborative teams practice deep listening
  3. Team members build on their collaborators ideas
  4. Only afterwards does the meaning of each idea become clear
  5. Surprising questions emerge
  6. Innovation is inefficient
  7. innovation emerges from the bottom up

We don't know yet what the Thomas Fire will mean for our community. It's still burning today and 100% containment is not predicted for another few weeks. Whatever it means, it is big! The Thomas Fire is already the third largest fire in California history and the largest mobilization of firefighters in history. Hopefully the outcome will include better innovation in fighting wildfires in California.

If you would like to help with the recovery in the community, consider getting involved with a Facebook group. There are many:

 

    Jenna from Tiny House Giant Journey

    I love Jenna's youtube channel, Tiny House Giant Journey. Her process is inspirational to me. Like a moth to the flame, my attention is captivated by the movement of tiny homes. It connects with a desire to live in harmony with the environment, be free, be creative, and travel!

    Get a look at how people are making their homes by checking out her YouTube channel. 

    Hi! I'm Jenna. I live minimally, in a self-built Tiny House, so that I can travel the world! I make videos that promote alternative lifestyles on this channel. Watch the above compilation of Tiny House lifestyle tours to get an idea!

    Some things you'll find on this channel:

    1). Video Tours of Alternative Dwellings and Tiny Houses
    2). Lifestyle videos and gear reviews for Tiny Living and Off-grid Living
    3). Travel Adventures around the world

    Jenna also has a website, check it out! She's all over social media so you can follower her where ever you like to checkin. 

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    Yoga Girl's inspiring journey

    Rachel Brathen is a yoga teacher and the author of the book Yoga Girl, which became a New York Times best-seller. "Yoga Girl" is also the name of Brathen's Instagram account, which had two million followers as of March 2017. This success has given her a huge platform and media influence. How did she do it? 

    I discovered her blog, From the Heart, this year. In the first podcast, she tells her personal story. This is an example of someone who has lived with authenticity and found success. The story is powerful in that her success is a model for other individuals seeking to live life in a new way.   She interviews others with similar stories of finding unique ways to live life. Check out Rachel's website to get the podcast:

    Rachel is offering an even more intimate look into her life and the inspiring journey she is here to share with you. Weekly episodes of storytelling and talks from Rachel (sometimes alongside special guests!) will dive into topics such as love, trust, finding balance, overcoming adversity and of course, yoga and well-being.

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