Visual Design for Branding Material Needs
"Brand standardization — a strategy that once dominated marketing departments around the world — is losing favor as companies strive to both customize and localize their brands to better fit the needs of a wide range of consumers." - Read Full Article
Example: ForeverBird Studio Brand
In the images below you can get a sense of the difference between a standardized approach to branding vs. one that looks at the brand as a more complex system of images. On the standard model, we see the same colors and logo design applied to every item merchandized from a promotion. On the system example, we see the logo with different colors, graphic elements, and styling. These models are simplified versions of the kinds of brand guidelines documents that go with standard business materials.