Logo Systems and Design Thinking


logos and Branding Projects

To keep integrity and authenticity in a brand means the visual style will change over the years to maintain it's core theme as culture changes. Over time, it becomes a system with a complex collection of assets and history. The process of creating a logo can accelerate the brand identity process because the emerging picture itself can reveal insights about the community it represents by involving them in a design thinking process.  

logos and website Examples


long term business success

The essence of Foreverbird Studio is creative transformation and healthy growth year after year. The logo changes in response to internal and external realities. If you are interested, read more about this process in the blog post: How to choose a business name.

simple and complex logo systems

In the images below you can get a sense of the difference between a standardized approach to logo vs. one that looks at the logo as a more complex system with different but related images. On the standard model, we see the same colors and logo design applied to every item merchandized from a promotion. On the system example, we see the logo with different colors, graphic elements, and styling that can be applied where appropriate.

Logo Standardization Exmaple


Logo System Example

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fixed Brand values and principles

NOTE: These brand system example images are a simplified version of the kinds of brand assets and guideline documents in branding projects.  

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