Inflection Point Design and Development LLC


Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Logo (Click to view Full Screen)

Download PDF/AI Logo File

Color and Font

SemplicitaDesigned by Bill Troop and Patrick Griffin. From Canada Type. >> Typekit

Photographic Imagery (click to View Large)

Geometric Patterns (clickTo View Large)

Initial Logo Brand Sketches Oct 2017

Initial Brand Colors and Texture References PDF

Web Presence

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Today, every company needs a strong web presence. It's crucial to attract new customers and convert potential leads. In an interview with Entrepreneur,marketing specialist Sadie Peterson explained that "Today, customers across all age brackets use the internet... and the internet is the first place they'll turn for information about a vendor."


Obviously, even though we live in a tech-heavy world, businesses will need to use physical materials to communicate, as well as digital ones. One important step in design for startups is adding your company's logo and aesthetic to letterhead, business cards, stamps, and invoices. Keeping these designs consistent is a great way to hone your brand.

PDF - Letterhead | BusinessCard | Envelope (Fonts Outlined)

Sales And Collateral

Sometimes, startups have to use tools in order to convince people to buy their products. These tools can be items like menus, product catalogs, flyers, and brochures advertising services or events, or PowerPoint and Keynote presentations to secure investments. When creating sales materials, keep your branding consistent. You want to make sure anyone considering buying or investing stays aware of who they're considering doing business with.

Additional Visual Design Projects


As a startup, you should focus on designing signs for outdoor spaces (e.g., outside your office), indoor spaces (e.g., inside of your office) and for publicity at trade shows and events.


Merchandise is a good way to advertise your business. After all, everyone loves swag! When creating company merchandise, make sure you focus on design for stickers, toys, t-shirts and any other physical products you're going to sell with your company's name or logo on it.

Content Marketing

Content marketing is the process of bringing customers into your business by offering them valuable content and positioning yourself as a thought leader — and today, it's a crucial step in marketing a new company. Content marketing can consist of elements like social media profiles and graphics, ebooks, infographics, blogs, and more. When you're creating your content marketing materials, keep your design aesthetic in mind. Components like blog headers and social media profile photos can communicate a lot about who your company is targeting.


Advertising design is one of the basics. Companies use ads in order to get word about themselves out to the public, and their design shapes the message. Don't forget to focus on the aesthetic of both online and offline ads (television, magazine, newspaper, etc.).

For Team/Internal Use

You don't just want the public to know about who you are and what you do — you want your team to be well-versed in it too. So, when you create materials your employees are going to use and read, design them thoughtfully. Materials for internal use that should be designed include annual reports, internal memos, guidelines, handbooks, and even staff uniforms. Team members that are well-versed in your brand identity and design make the best brand ambassadors to the public.


Do you sell a product? If so, you're going to want to carefully design the physical packaging. Branding specialist Joshua Conran explains, "Great packaging is especially significant for growing startups because it can have a direct impact on sales and a company's overall appeal." So, you'll want to take design into account when creating bottles, boxes and bags for products. You should also design tags on items — whether those tags have prices or more product information. A product whose packaging doesn't match its own branding or design can be a real turnoff for buyers. (Source for Marketing Checklist, Source for Branding)

Customer (Global Citizen) Experience Projects


Have a look at the seven types of customer experience projects and review your existing projects to improve overall customer experience. (source)

1. Create a clear customer experience vision

The first step in your customer experience strategy is to have a clear customer-focused vision that you can communicate with your organization. The easiest way to define this vision is to create a set of statements that act as guiding principles.

2. Understand who your customers are

The next step in building upon these customer experience principles is to bring to life the different type of customers who deal with your customer support teams. If your organization is going to really understand customer needs and wants, then they need to be able to connect and empathize with the situations that your customers face.

3. Create an emotional connection with your customers

You’ve heard the phrase “it’s not what you say; it’s how you say it”?

Well, the best customer experiences are achieved when a member of your team creates an emotional connection with a customer.

4. Capture customer feedback in real time

How can you tell if you are delivering a wow customer experience?

You need to ask – And ideally you do this by capturing feedback in real time. Post-interaction surveys can be delivered using a variety of automated tools through email and calls.

5. Use a quality framework for development of your team

By following the steps above, you now know what customers think about the quality of your service compared to the customer experience principles you have defined. The next step is to identify the training needs for each individual member of your customer support team.

6. Act upon regular employee feedback

Most organizations have an annual survey process where they capture the overall feedback of your team; how engaged they are and the businesses ability to deliver an exceptional service.

7. Measure the ROI from delivering great customer experience

And finally, how do you know if all this investment in your teams, process and technology are working and paying off?

The answer is in the business results.