A logo is a graphic that is used to represent a business, product or event. This iconic graphic is designed to be recognizable and communicate subtle qualities that are not otherwise stated explicitly. Ideally logos, like the text-based Coca-Cola, become known all over the world and are unique. Logos use archetypal form, or existing visual symbols, to help communicate qualities of a business. For example, the use of a bird image references the idea of spirit and freedom.
Unlike a photograph or illustration, a logo needs to be legible when it's as small as a stamp or as large as a billboard. A logo graphic is created as vector art. Vectors or SVG files are a mathematically generated images that can scale to be large or small without losing quality.
The Logo Design Process
At Foreverbird Studio and logo design process follows a standard rule of 3. The rule of 3 is 3 logo ideas presented and with three rounds of revisions. Below is an example of this logo design process.
Logos created based off of conversations with client, 3 logo variations are created.
Logo in finalized based on the feedback from the first round of feedback.
Based on the feedback from the rounds of feedback the final logo file is made.