The Path of Love

Margery Reynolds's discovery of Vivian Butler Burke and her life. 
"The Path of Love" and represents passages from every conceivable religion, philosophy and culture around the world.


Visual Design Projects

Web Presence

Today, every company needs a strong web presence. It's crucial to attract new customers and convert potential leads. You should also keep your brand's aesthetic in mind when creating other pieces for the web, such as landing pages, partner sites, badges, banners and sponsor sites. Company emails and newsletters should also be carefully designed, since they are used to share your company's voice and message.

  • Set up a Facebook group, The Path of Love. Facebook is a good place to connect with people in real time via chat, phone or video.
  • Create a WordPress blog, The Path of Love. Wordpress is a database system that is easy to search and designed for collaborative authorship-a popular and free platform I recommend to start with. This would be for building reference of links that inspire you on your path, like the ones you sent me today in chat.
  • Share a DropBox folder, The Path of Love. You can make a dropbox folder public so that anyone can view when the link is shared. This is another way to share information with people that is intended for the world.

Merchandising

Merchandise is a good way to advertise your business. After all, everyone loves swag! When creating company merchandise, make sure you focus on design for stickers, toys, t-shirts and any other physical products you're going to sell with your company's name or logo on it.

Sales And Collateral

Sometimes, startups have to use tools in order to convince people to buy their products. These tools can be items like menus, product catalogs, flyers, and brochures advertising services or events, or PowerPoint and Keynote presentations to secure investments. When creating sales materials, keep your branding consistent. You want to make sure anyone considering buying or investing stays aware of who they're considering doing business with.

 

Branding

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Packaging

Do you sell a product? If so, you're going to want to carefully design the physical packaging. Branding specialist Joshua Conran explains, "Great packaging is especially significant for growing startups because it can have a direct impact on sales and a company's overall appeal." So, you'll want to take design into account when creating bottles, boxes and bags for products. You should also design tags on items — whether those tags have prices or more product information. A product whose packaging doesn't match its own branding or design can be a real turnoff for buyers.

Content Marketing

Content marketing is the process of bringing customers into your business by offering them valuable content and positioning yourself as a thought leader — and today, it's a crucial step in marketing a new company. Content marketing can consist of elements like social media profiles and graphics, ebooks, infographics, blogs, and more. When you're creating your content marketing materials, keep your design aesthetic in mind. Components like blog headers and social media profile photos can communicate a lot about who your company is targeting.

Advertising

Advertising design is one of the basics. Companies use ads in order to get word about themselves out to the public, and their design shapes the message. Don't forget to focus on the aesthetic of both online and offline ads (television, magazine, newspaper, etc.). (Source)