Life On Earth Art Brand Identity Development

In 2019 Life On earth Art started planning a museum exhibition and reached out for support with the digital media components of the creative project. We collaborated on exhibition layouts, print orders, collage materials, and print and digital marketing materials. The marketing materials included a press release, printed handouts in both English and Spanish, postcards, a website, and social media assets. Later, we developed a logo and brand identity for the new Nonprofit through additional office installations and extensive group painting art practices to use with other organizations.

With Life on Earth Art, Tracy works with the iconography of winged hearts and cages to examine imprisonment and liberation in our society.  She currently has three large cages to tour and over 800 winged hearts that range in size from 3 ft to 15 ft.  These installations have highlighted particular topics of social injustice: the medical experimentation on 1000 children with cerebral palsy at a California mental hospital in the 1950s (Museum of Sonoma County, 2018) and a tribute to over 500 human and earth rights defenders murdered around the globe, 2018-2019 (Museum of Sonoma County, 2019).