Mermaid Type: A Digital Product Development Case Study
Let’s define success for this case study.
Success, for this case study project, is defined as receiving intrinsic rewards of creating and sharing from my imagination and pursuing my curiosity about selling in digital markets. Success is giving and receiving feedback from customers, vendors, and other artists. Success is adding more original creative in the digital space. Success is reaching an audience of all genders and ages, adding up to around 2500 followers across Twitch, YouTube, TikTok, Facebook, and Instagram, who have watched about 650 hours of video content by 2024.
A Digital Literacy Awareness Course, Self-Guided
In this innovative digital literacy course, we'll embark on an immersive journey into the enchanting realm of mermaids, using a blend of creative tools to foster essential skills for the 21st century learner.
First, we'll explore our original mermaid font, a whimsical typeface that allows you to infuse your digital creations with the magic of the ocean. By working with this unique font, you'll develop proficiency in digital typography, graphic design, and visual communication.
Next, we'll dive into our digital coloring book, a vibrant and interactive experience that seamlessly integrates with your favorite drawing apps. As you import and color these mermaid-inspired illustrations, you'll not only hone your digital art skills but also cultivate creativity, attention to detail, and problem-solving abilities.
To fuel your imagination further, we'll delve into "The Secrets of the Mermaid Realm," a captivating romance short AI story that transports you beneath the waves. Through this literary exploration, you'll enhance your reading comprehension, critical thinking, and creative writing skills – essential for effective communication in any medium.
But the learning doesn't stop there! On the first Friday of every month, we'll host open studio streaming sessions, where you'll collaborate with a global community of artists, writers, and creators to design engaging materials. These interactive sessions will foster teamwork, digital collaboration, digtial marketing, and project management abilities – invaluable assets in today's interconnected world.
By weaving together art, storytelling, and digital tools, this course empowers you to become a well-rounded digital native, equipped with the creative problem-solving skills, technical proficiencies, and adaptability to thrive in an ever-evolving digital landscape.
Part 1: Walk Through of the Art Direction Process
In this project update, we take a deep dive into the creative process behind our mermaid-themed digital literacy initiative. This multi-faceted project aims to engage learners of all ages through a unique blend of art, storytelling, and digital skills development.
The journey begins with enchanting coloring books and ABC illustrations, introducing young minds to the whimsical world of mermaids while fostering creativity and early literacy skills. As learners progress, they'll embark on a voyage into social media content creation, honing their script writing, video editing, and videography abilities.
Part2: Walk Through of the 1-Year Marketing Plan
The project case study culminates in a comprehensive small business digital marketing campaign course, equipping participants with the tools to develop and execute effective online marketing strategies. From ideation to implementation, this course empowers learners to harness the power of digital platforms and succeed in today's ever-evolving digital landscape.
Throughout the video, we delve into the inspirations, research, and artistic influences that have shaped the original marketing plan for this case study.
Conclusion
Thanks to YOU and others who enjoy, share, and support these projects!
