Audit Business Data
IN THIS LESSON
Before you can optimize your online presence, you need to gather all the core details about your business.
By the end of this module, you'll have a valuable reference 'data bank' containing all the essential business information needed to authentically represent your brand everywhere online.
Business name
Address
Phone number
Website address
Social media accounts
Detailed business description
List of products/services you provide
High-quality images/logos/media
Relevant keywords for your industry
Service areas/locations
Business hours and operation details
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Having this information compiled into an easy-to-reference 'data bank' is crucial for the following reasons:
Consistency Across Platforms
From your website to directories, reviews sites, and social media - your business needs to have complete and matching information everywhere online to build trust and credibility.
Powerful Local SEO Optimization
Search engines like Google use local business data to determine where and how highly to rank companies in local search results. Your data audit lays the groundwork for dominant local visibility.
Streamlined Listing Management
With your core data ready, you'll be able to quickly and accurately populate all your business listings across the web - saving time and preventing inconsistencies.
Compelling Marketing Content
High-quality business descriptions, service details, media assets and more provide the foundational content you need for websites, social media, ads and promotions that attract customers.