Clearly Define Goals
IN THIS LESSON
Local Marketing Goals:
With your core business data compiled, it's time to determine your outreach marketing objectives based on whether you'll be utilizing print materials, digital platforms, or both. Print materials like business cards, brochures, flyers and newspaper/magazine ads are ideal for in-person engagement and making an impactful first impression.
Document your goals here and include:
Establishing brand presence and visibility in the local community
Having tangible conversation starters to hand out at events, conferences, etc.
Driving awareness and foot traffic to your virtual location
Making your brand feel tangible and legitimate to prospects
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Print media presents opportunities for small businesses to get featured and gain credibility through public relations (PR) efforts such as:
• Submitting press releases to local newspapers/magazines about major business updates, events, etc.
• Pitching your expertise for comments/quotes as an industry expert in relevant stories
• Sponsoring or advertising in print publications related to your target market
• Getting listed and profiled in community directories, coupon books, and local guides
A strategic print PR plan allows you to amplify your brand's visibility and reputation as a trusted local business. We'll cover tactics for securing these valuable media placements.